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| This one-of-a-kind book offers practical, proven information for hotel professionals on all aspects of Internet marketing, which hoteliers can use to improve their revenue and online presence. All the strategies illustrated - from traditional search engine marketing to mobile, social media, e-mail, and website optimization - have been successfully deployed to create good return on investment for client hotels of Milestone Internet Marketing. The book provides practical tips in easy-to-understand language, and offers nearly a dozen handy checklists to monitor a property’s Internet marketing progress. |
Authors: Benu and Anil Aggarwal
©2010, 10 chapters, Softbound
ISBN 978-086612-353-2
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