In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. This edition includes several new exhibits, including profiles of key industry innovators, corporate spotlights of hotel and restaurant companies, and Internet exercises.  

Readers will gain:

• A thorough introduction to hospitality sales and marketing
• Insight from numerous real-world examples of effective hospitality advertising campaigns and promotions
• Insider information from industry professionals sharing their perspectives on current issues
• An understanding of the role the Internet plays in today's hospitality marketing efforts