This best-selling textbook, rich with full-color photos and illustrations, provides students with a comprehensive introduction to the many entities that make up the hospitality industry, as well as an overview of today’s hot issues, including ethical challenges and management concerns. Numerous examples, exhibits, and statistics give students an up-to-date look at the dynamic hospitality field.

The seventh edition features new information on:

• Green hotels and restaurants and sustainable tourism development
• Hotel technology, computer-based restaurant control systems, and virtual meetings
• Application of management techniques such as Six Sigma and Balanced Scorecard
• How the Internet, e-mail, and social media have changed hospitality marketing

Digital textbook access codes remain active for six months.  Features include one or two page view, zoom, bookmark pages, insert notes, print capability up to 20% of book pages, search by keyword or page number, one-click access to the table of contents, and more.