The introductory textbook by Gerald W. Lattin offers a historical perspective of the hospitality industry and covers all hotel operating areas to provide an understanding of each department and how it operates. The seventh edition includes new coverage of industry globalization with an emphasis on China, India, and the Middle East; acquisition, merger, and conversion activity in the industry; ecotourism/adventure travel; and green hospitality. The book also introduces six new members of the Hotel Hall of Fame. |
