This course takes a practical perspective in introducing you to the marketing of hotels, restaurants, and clubs. Topics include market segmentation, marketing research, sales, advertising, public relations, promotions, packaging, pricing strategies, and revenue maximization. Tips, checklists, industry forms, do’s and don’ts, and useful ideas from industry professionals offer practical tools you can implement on the job.

This online course includes a 100-question final exam. Successful completion of the exam (70% or higher) leads to a course completion certificate. Scores of 90% or higher earn a certificate "with honors."

To enroll in the time pay program or to enroll in multiple-course certificate programs, please visit the Distance Learning area of the website to download an application or complete the online enrollment form.

Nonmember price includes AH&LA student membership.