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| The object of this GUIDE is to recognize revenue-yield management practices, and provide some basic concepts, definitions and terms that can be used as a baseline for the implementation and communication of revenue management in a hotel that does not have an automated revenue management system. It also provides guides for instilling a revenue management culture, discusses the potential benefits that can be gained and gives thoughts on choosing a solution, whether manual or automated. |
Developed by: AH&LA Technology Committee
Second Edition, ©2009 |
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