A solid understanding of revenue managements key concepts and the selective application of its most effective strategies and tactics have become mission critical for most hospitality operations. This book explores the applicability of revenue maximization strategies and their operational aspects.
Readers will learn:
- the difference between strategic and tactical revenue management
- the tools available to revenue managers and how to use them
- vital issues to consider before implementing revenue management tactics
- how revenue management is often misunderstood and applied inappropriately
General managers, marketing professionals, front office managers, revenue managers, and financial professionals within a hospitality operation will all benefit from the practical revenue management information presented in this book.
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